Michael Xu, better known as Tackle2thePeople, has garnished over 1 Million Followers on social media through his informative short-form videos. Beyond documenting his own recreational fishing endeavors, Michael has used his following to feature the blue economy and highlight small vessel commercial fishermen. Through his partnership with local New England watermen he’s not only been able to feature a side of fishing that is mostly absent from social media, but he’s also used his platform to connect the general public with daily-caught seafood straight from the source.